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Brand: Sportmaster, olympic co-branding SOCHI2014

Business: retail

Description: The creative strategy has been visualized and implemented inside the stores and POSm (a full set broken down by groups).

The olympic  section now has a trendy style and it got clearly differentiated in the selling space of the Sportmaster chain. Guys who worked at the concept 

invented creatively different ways to display olympic novelties and  

developed a unique navigation system.