Brand: Sportmaster, olympic co-branding SOCHI2014
Business: retail
Description: The creative strategy has been visualized and implemented inside the stores and POSm (a full set broken down by groups).
The olympic section now has a trendy style and it got clearly differentiated in the selling space of the Sportmaster chain. Guys who worked at the concept
invented creatively different ways to display olympic novelties and
developed a unique navigation system.